Win Customers by Giving Away FREE Information

What is the best way to attract visitors to your site ?

Many would say by providing free information - but just how does this work ?

Here's an example which you can adapt to any business:

Suppose you are a supplier of video recorders. Hopefully you will be the owner of a professional sounding domain name, such as www.VCRworld.com

You write an informative article entitled "How to Choose a Video Recorder" which explains

• the key features of video recorders
• a guide to prices
• handy tips for using video recorders
• useful accessories
• potential problems
• future developments

Put this article on your website or have it available by email (on an autoresponder if you expect a big response).

While your competitors are all posting similar ads which say

"Buy, buy, buy our cheap video recorders"

or sending unsolicited bulk email to thousands, you will be posting short ads which say

Our Free Guide "How to Choose a Video Recorder" explains the key features to look for, prices and handy tips.
Visit http://www.VCRworld.com

And whenever you contribute to any group where there are potential customers you include in your signature

"How to Choose a Video Recorder" (FREE guide)
http:// www.VCRworld.com

Your visitors will be impressed by the quality of free information you are providing and your well chosen domain name: they will regard you as an authority on the subject.

They will be easily influenced to buy from your site while your competitors' unoriginal ads are consigned to the email waste bin.