After the home page of your web site the most important page is the 'About' page.
Visitors will want to know something about the owner of a site. The more personal information you provide the more confident they feel in what you have to offer.
Make your email address easy to find so they know they can contact you.
Numerous, otherwise excellent, sites ruin their chances by failing to display even the name of the owner.
You can use the About page to reinforce the purpose of the site, to declare your USP, and to link to your main products.
But here's one special reason to have an About page.
Suppose you make a paid site submission to Yahoo.
They will examine your description and see how well it tallies with your site.
They will look at your About page to ensure it has the necessary contact details.
Now suppose you have a description of your site on the About page which almost matches the entry you submitted to Yahoo.
Like a subliminal effect the Yahoo editor will agree that your entry does indeed reflect your site and is very likely to approve it, probably unchanged.
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