If the previous tip was your first introduction to ad trackers you may like to know that recording hits is just a fraction of their capabilities.
In particular
- You can get statistics on any 'action' at your site - an action being an event such as a sale, a download, a subscription to your mailing list, a sign-up to your affiliate program.
Recording a sale action for example can provide you with the important ROI (Return on Investment) figures which give you the real proof of how successful a campaign is. (You can actually submit to the tracking center the cost of your ad campaign and the price of your products and it will automatically calculate the ROI for you.)
- Advanced trackers can show the complete path of a visitor through your site and even, remarkably, after leaving your site: ideal if you promote affiliate programs.
Super Ways To Use An Ad Tracker showing unusual tips and techniques for using them with
- Ads: both online and offline
- Affiliate programs
- Ezine publications
- At your web site
- Pay per click search engines
- Ebooks
- Ezine advertising
- Signature files
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