Tuesday, July 29, 2008

How to Get Website Traffic Quickly

Whole books have been written on the subject of getting traffic to your site.

The ideal goal for most is to get high rankings in the free search engines: you then have a continuous stream of free targeted traffic.

However it can take considerable effort and time to master search engine techniques to achieve this position.

The quickest method by contrast is to use the pay per click engines which will submit your listing in a few hours or days, with Google Adwords being immediate. This requires an on-going cost and you will need to monitor results and regulate your bids if necessary.

As a quick in-between alternative you should consider ezine advertising.

The advantages of ezine advertising

  • By using an ezine geared to your topic you are reaching a highly targeted audience.
  • You can expect to see results soon after publication.
  • You pay a one-off cost with no need to do any monitoring (other than to note for future purposes the results of your campaign).
  • It can be extremely cost effective, with good profits from a relatively small outlay.

OK, ready to submit your 2-line ad ?

Well, hold back.

My own results have been disappointing - especially with those services which promise to submit your 2-line ad to a batch of ezines.

The real success story has been SOLO ads.

These are ads, usually of unlimited length, which are sent to all subscribers of the ezine in a one-off mailing without any other ads or content. So you have the reader's full attention.

A solo ad in a popular ezine can be expensive so you may wish to experiment first in cheaper ezines and refine the ad content until you find a winning formula.

No comments: