How to Beat your PPC Competitors

Here's how most people submit to the pay per click (PPC) search engines

• Write a compelling entry
• Decide the size of the bid and submit
• Wait for approval
• Check out their entry, HOPING it stands out amongst the others

But there's no need to hope !

Try instead this idea

• Do a search for your keyword at the PPC and copy the page of results to an HTML file on your PC.
• Modify that file inserting your entry so that you can see in advance exactly how it will appear amongst all the others.
• Now you can experiment with all variations of title, description, length, ranking position (bid value) until you are convinced that it is YOUR entry which will catch the eye.